Guides for every industry

Clear decision guides for you

Straight comparisons of the tools you're choosing between, honest about where each one falls short. Where we quote a benchmark, we show its source.

Executive guides across every industry

7 guides of 1,000

Technology leadership3 min read

Technology Roadmap for Non-Technical Founders, Step by Step

Build a technology roadmap without writing code: tie each engineering item to a business goal, a risk and an owner, then check in monthly and re-plan quarterly.

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Technology leadership3 min read

Fractional CTO or Technical Co-Founder: How to Choose

Compare a fractional CTO and a technical co-founder on equity, commitment, cost and control, with a decision guide based on your stage and product.

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Technology leadership3 min read

Technical Due Diligence Checklist for Buying a Software Company

A buyer-side technical due diligence checklist: code, security, infrastructure, people and licensing, with red flags and how to score what you find.

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Technology leadership3 min read

Questions to Ask a Dev Agency Before You Sign

Twenty-plus questions to ask a software development agency before hiring, grouped by ownership, process, security and exit, with what good answers sound like.

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Technology leadership3 min read

DORA Metrics for a Small Engineering Team, Without the Dashboard Sprawl

How a team of five to fifteen engineers can track the four DORA metrics, pull the data from tools you already use and avoid the common misreadings.

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Technology leadership3 min read

Build vs Buy for Software: A Decision Framework With Examples

Decide whether to build or buy software using five questions on differentiation, total cost, integration, lock-in and security, with worked examples.

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Technology leadership3 min read

How to Calculate IT Spend per Employee and Judge If It's Reasonable

Work out your IT spend per employee, decide what counts, split it into buckets and compare it against your own trend and the few benchmarks that hold up.

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