Guides for every industry

Clear decision guides for you

Straight comparisons of the tools you're choosing between, honest about where each one falls short. Where we quote a benchmark, we show its source.

Executive guides across every industry

20 guides of 1,000

Cloud Infrastructure & Compute11 min read

AWS vs Google Cloud vs Microsoft Azure: Cloud Platforms for Startups Compared

Compare AWS, Google Cloud, and Microsoft Azure for startups: startup credits, Kubernetes engines, AI APIs, reliability budgets, and developer velocity.

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Cloud Infrastructure & Compute10 min read

AWS vs Google Cloud for B2B SaaS: Cloud Platform Comparison

Compare AWS and Google Cloud for B2B SaaS: hosting COGS, GKE vs EKS, RDS Aurora vs Cloud SQL, SOC 2 compliance, and multi-tenant security architecture.

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Cloud Infrastructure & Compute3 min read

Choosing AWS or Google Cloud for a Multi-Tenant SaaS Product

A founder's guide to picking AWS or Google Cloud for a multi-tenant SaaS product, from tenancy model to reliability targets to burn.

Read guidesoftware-publishers-saas
Cloud Infrastructure & Compute3 min read

AWS or Google Cloud When You Build Software for Other Companies

How a custom software or product engineering shop should weigh AWS against Google Cloud across client projects, billing and handoffs.

Read guidesoftware-development-company
Cloud Infrastructure & Compute3 min read

AWS or Google Cloud for an AI Automation Agency's Workloads

A practical runbook for AI and workflow automation agencies choosing between AWS and Google Cloud for model access, storage and client isolation.

Read guideai-automation-services
Cloud Infrastructure & Compute3 min read

AWS or Google Cloud for an MSP Managing Many Client Accounts

What IT consultancies and managed service providers should check before standardizing on AWS or Google Cloud across client accounts.

Read guideit-consulting-company
Cloud Infrastructure & Compute3 min read

AWS or Google Cloud for a Solo Cloud or DevOps Consultant

A worked example for a small technical cloud or DevOps consultancy weighing AWS against Google Cloud across client accounts.

Read guidefreelance-tech-it-services
Cloud Infrastructure & Compute3 min read

AWS or Google Cloud for a Managed Security Service Provider

How managed security service providers should compare AWS and Google Cloud for multi-tenant tooling, native detection services and incident response.

Read guidecybersecurity-managed-services
Cloud Infrastructure & Compute3 min read

AWS or Google Cloud for a Fintech or Embedded Finance Platform

How fintech and embedded finance teams should weigh AWS against Google Cloud on compliance scope, uptime and card network latency.

Read guidefintech-payments-software
Cloud Infrastructure & Compute3 min read

AWS or Google Cloud for a Life Sciences Consulting Practice

Common questions life sciences and biotech consultants ask when weighing AWS against Google Cloud for validated, HIPAA-relevant work.

Read guidescientific-technical-consulting
Cloud Infrastructure & Compute3 min read

Build a Cloud Comparison Worksheet for a BI or Data Engineering Client

A worksheet-style walkthrough for business intelligence and data engineering consultants comparing AWS against Google Cloud for a client warehouse.

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Cloud Infrastructure & Compute3 min read

AWS or Google Cloud for a B2B Marketplace's Search and Checkout

A step-by-step approach for B2B digital marketplaces and trading platforms deciding between AWS and Google Cloud for search, matching and uptime.

Read guideb2b-marketplace-brokerage
Cloud Infrastructure & Compute3 min read

AWS or Google Cloud for a Precision Contract Manufacturer's Systems

A pitfall checklist for precision contract manufacturers connecting shop-floor systems to AWS or Google Cloud without disrupting production.

Read guidespecialized-manufacturing
Cloud Infrastructure & Compute3 min read

AWS or Google Cloud for Commercial and Multifamily Property Systems

How commercial and multifamily property managers should compare AWS and Google Cloud for tenant portals, payments and building sensors.

Read guideproperty-management-company
Cloud Infrastructure & Compute3 min read

AWS or Google Cloud for a PE-Backed Portfolio Company Pre-Exit

A decision guide for lower-middle-market PE portfolio company leaders weighing AWS against Google Cloud ahead of a sale or roll-up.

Read guideprivate-equity-portco
Cloud Infrastructure & Compute3 min read

AWS or Google Cloud for a Federal or Defense Contractor's Systems

A worked example for federal and defense contractors deciding between AWS GovCloud and Google Cloud's Assured Workloads for a new contract.

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Cloud Infrastructure & Container Orchestration3 min read

ECS on Fargate or EC2: How to Compare the Real Cost

Compare the cost of ECS on Fargate and on EC2 using utilization, bin-packing, operations time and discounts, with a worked example and a decision rule.

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Cloud Infrastructure & Container Orchestration3 min read

Moving From Heroku to AWS ECS: A Checklist by Stage

A staged checklist for moving an app from Heroku to AWS ECS: mapping dynos and add-ons, containers, database cutover, DNS and a rollback plan.

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Cloud Infrastructure & Hosting3 min read

Moving a Next.js App From Vercel to AWS: Options and Steps

Decide whether and how to move a Next.js app from Vercel to AWS: container versus serverless options, caching, images, previews, DNS cutover and rollback.

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Cloud Infrastructure & Security Architecture3 min read

A Multi-Account AWS Layout for SOC 2: Dev, Staging, Prod

Design a multi-account AWS setup that separates dev, staging and production, centralizes logs and guardrails, and gives SOC 2 auditors clean evidence.

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